Key Takeaways:
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Generic job pitches get passed over
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Specific, clear messaging gets you hired
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You can position yourself powerfully—even as a career changer
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Includes a free worksheet to help you do it today
The Challenge We're Solving Today
If you’re saying things like:
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“I want to use my skills to make a difference.”
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“I’m passionate about helping people.”
You're not alone—but you're also not standing out. Generic messaging is forgettable. And forgettable doesn’t get interviews.
Why This Matters to You
When hiring managers or recruiters hear the same thing over and over, they tune out. If they can’t quickly understand what you do and who you help, they’ll move on to the next profile.
Specificity builds trust. It shows you understand your value and how it translates outside the classroom.
Common Solutions and Why They Might Not Work
Most people try to cover all their bases by:
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Listing every skill they’ve ever used
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Using vague buzzwords like “motivated” and “strategic”
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Hoping someone else will “figure out” how their experience fits
But that approach only creates confusion. And confusion is a dealbreaker in hiring.
✅ A Better Approach for You
Here’s what gets attention:
“I help EdTech companies improve client onboarding through better training and documentation.”
“I create employee development programs that boost retention and promote internal mobility.”
“I help remote teams improve onboarding by building self-paced training that shortens ramp-up time.”
These statements:
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Focus on the employer’s pain point
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Show what you do and who you help
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Position you as the solution
In Modules 2 and 3 of my Essentials version of the Career Change Accelerator, I walk you step-by-step through how to create your version of this.
✨ Bonus Worksheet: From Teacher to Expert
Craft Your Sharp, Memorable Positioning Statement
The goal: Say exactly what you do, who you help, and how you make an impact—without sounding vague, fluffy, or like everyone else.
✅ Step 1: Choose Your Target Audience
Who do you want to help? Think in terms of industries, company types, or departments.
Examples:
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EdTech companies
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Startups
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HR teams
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Customer success teams
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Remote-first companies
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Sales enablement teams
📝 Write yours:
I help _____________________________
✅ Step 2: Identify the Problem You Solve
What challenge do they face that you’re great at solving? Tap into your teaching superpowers: communication, organization, training, simplifying complexity, building engagement, etc.
Examples:
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Struggle with onboarding
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Need better training materials
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Inefficient processes
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Low engagement with content
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Teams that miss deadlines or drop details
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Poor knowledge transfer
📝 Write yours:
…who struggle with _____________________________
✅ Step 3: Share How You Solve It
What’s your method? This is where your transferable skills shine.
Examples:
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Creating clear documentation
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Designing training modules
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Writing engaging content
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Managing projects
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Building repeatable systems
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Developing onboarding experiences
📝 Write yours:
…by _____________________________
✅ Step 4: Put It All Together
Use this plug-and-play format to create your new, memorable positioning statement:
“I help [audience] who struggle with [problem] by [your solution].”
Example:
🗣 “I help remote teams who struggle with onboarding by creating self-paced training programs that reduce new hire ramp-up time.”
📝 Now write yours:
“I help ___________________________________________.”
💡 Bonus Tip: Say it out loud
Does it sound like something you'd confidently say in an interview or on LinkedIn? If not, try switching up the phrasing until it feels natural and strong.
Want to Dive Deeper?
In my Career Change Accelerator, I help you take this foundation and turn it into job-search-ready messaging across LinkedIn, resumes, and interviews.
You’ll walk away with:
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A clear niche
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A sharp value statement
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The confidence to really share your career story
Your next chapter deserves to be unforgettable.
Your Next Steps
✅ Fill out the worksheet above
✅ Add your new positioning statement to LinkedIn
✅ Want expert help refining it? Click here to check out the Career Change Accelerator
That's all for this week.
See you next Saturday.
Steph Yesil
Find me on LinkedIn , Get My Career Change Kit , or Book a 1:1 Call
