^{July 6, 2024}

Create Your Unique Value Proposition with This Simple Formula

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Let's talk about how to clearly state your unique value proposition (UVP) so you stand out to hiring managers (and to yourself). 

Why This Should Matter to You

Your UVP is essentially your personal brand—it’s what makes you stand out. In a competitive job market, a sharp, well-defined UVP can be the key to landing that dream job instead of getting passed over.

Common Solutions You Might Have Already Tried and Why They Might Not Work:

• Generic Statements: Phrases like "hardworking" or "team player" are way overused and don’t really highlight what’s special about you.
  
  
• Too Long Descriptions: Long explanations muddy your message and lose interest. Keeping it brief, clear, and relevant to your target role is essential.

A Better Approach For You:

• Identity Core Strengths: Think about your main strengths and experiences. Feedback from colleagues or supervisors can help you zero in on what makes you unique. Literally ask them “What makes me stand out to you professionally?” 
  
  
• Craft a Clear Statement With This Formula: Keep it short and sweet. Focus on what value you bring and how it benefits the employer. 
  
  
  • Start with a Strong Descriptor: Begin with "Expert in," "Skilled in," or "Experienced in."
    
    
  • Identify the Key Action or Focus Area: Mention what you do well, like "developing comprehensive training programs," "incorporating technology tools," or "organizing and leading workshops."
    
    
  • Include Your Unique Approach or Method: Highlight how you achieve results, such as "using instructional design principles," "enhancing learning and streamlining workflows," or "for peer development."
    
    Tip: You can have multiple UVPs. Think about that. Use only ONE per application.
     
    Curriculum Developer Example:
    "Expert in developing comprehensive training programs and materials using instructional design principles."
    
    Technology Guru Example:
    "Skilled in incorporating technology tools and platforms to enhance learning and streamline workflows.
    
    Professional Development Example:
    "Experienced in organizing and leading workshops and training sessions for peer development."
• Practice and Refine: Test your UVP in casual conversations or mock interviews. Tweak it based on feedback to make sure it hits the mark. 

Summary

• Identify Core Strengths: Know what sets you apart
• Craft a Clear Statement: Be concise and impactful.
• Practice and Refine: Test and improve your UVP.

Want to Dive Deeper?

If you're ready to take your career transition to the next level and find the perfect job that matches your skills and interests, consider checking out the Elevated Careers Career Change Accelerator™.

It's packed with resources and support to help you nail your career transition and sharpen your UVP.

Your Next Steps

Ready to stand apart from the crowd?

Here's what do to next:

1. Reflect on your core strengths and unique qualities.

2. Craft and refine your UVP.

3. Practice delivering your UVP in various professional settings.

The key to get noticed by power brokers is to clearly articulate your unique value. 

I hope you'll give this a try!

See you next week.